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New Music Service Offers Unlimited, Uninterrupted Streaming On Demand

Develops First ‘Caching’ Android App in the US Market Allowing Users to Listen to Playlists Without a Mobile Signal

NEW YORK, Jan. 6 /PRNewswire/ — Play.me — the newest music platform where users can stream ad-free music on demand from virtually anywhere at any time — has officially launched. Play.me’s browser-based service gives users instant access to over 2.5 million songs to create playlists and customize radio stations to share and stream through social networks like Facebook and Twitter.

Play.me enables music fans to quickly find and play all the songs they love from a comprehensive, continually updated catalog and find new artists with Play.me’s discovery tools, including similar artist suggestions, new releases, and dynamic commercial-free radio stations which can be instantly created based on genre, artist, and decade.

For the music listener on-the-go, Play.me’s pioneering Android app — the first of its kind in the US market — allows users to temporarily save playlists directly to their phone. This new feature enables users without a signal to enjoy uninterrupted listening while “off the grid,” such as being on a plane or in a subway tunnel where you don’t have cell phone reception or wi-fi access.

Play.me offers consumers both a premium monthly subscription service ($9.99) and a free trial version with limited streaming capabilities and complimentary downloads.

Play.me has licensing deals with major music companies including Sony Music Entertainment, EMI Music, IODA, The Orchard and Beggars Group. In addition, Play.me is actively working to add more content providers, and is in the latter stages of negotiations with the other major labels. From mainstream hits to buzz-worthy indies and everything in between, Play.me provides over 10 million minutes of non-stop music.

“We believe that our easy-to-use navigation and extensive catalog — combined with the trial and paid offerings — makes Play.me the ultimate destination for music enthusiasts to hear and discover music the way they want, when they want,” said Massimiliano Pellegrini (Chairman, Play.me Inc.).

“We are pleased to make our unparalleled roster of music available through the Play.me platform. We think well-built, easy-to-use services that provide a compelling consumer experience to fans have a huge opportunity to meet consumer demand for legitimate digital solutions,” said Michael Paull, Executive Vice President, Global Digital Business, Sony Music Entertainment.

In the coming weeks, Play.me will launch new features, including the release of its mobile application for iPhone and Blackberry; and Play.me News (news.playme.com) featuring artist interviews, special promotions, and the latest music news. For more information, please visit: www.playme.com, lab.playme.com for our developer program, or blog.playme.com for the latest updates and company news.